Liverpool Museum Offers ‘Sgt. Pepper’s Immersive Experience’

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Visitors to The Beatles’ birthplace this holiday season will be able to attend an immersive sound experience in Liverpool, U.K. “Sgt. Pepper’s Lonely Hearts Club Band: The Immersive Experience,” a free event, is being held from Dec. 19, 2019 through Jan. 9, 2020 at the Dr. Martin Luther King Jr. Building at the Royal Albert Dock.

Tickets for the free 45-minute presentations are required, and became available on Dec. 2, here. Advance booking is essential, with a limit of two tickets per booking.

The event is sanctioned by The Beatles, Apple Corps Ltd. and Universal Music.

From the announcement: “This Christmas, as a gift to the city that gave us The Beatles, Tate Liverpool and National Museums Liverpool invite you experience Sgt. Pepper’s Lonely Hearts Club Band as you’ve never heard it before.

“Listen to a special mix of this iconic Beatles album, presented in an immersive sound experience. Sit back, close your eyes and feel as though the band are performing all around you as you are transported to Abbey Road in this unique show.

“Giles Martin, son of the legendary Beatles producer George Martin and a Grammy Award winning producer in his own right, has remixed the album from the original recordings.

“The astonishing clarity of the mix will reveal the imagination and innovation that the Fab Four brought to the album in 1967.”

From Best Classic Bands’ 2017 review of the album’s Super Deluxe edition: “If you’re like most Beatles fans, you’ve likely heard it a thousand times. However well you think you know the act you’ve known for all these years, one spin and you will—and yes, this is something of a cliché, but it happens to be true—hear this music as you’ve never heard it before.”

Related: Our review of 2017’s Sgt. Pepper’s Super Deluxe edition

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