Promo Hits, Flops & Swag

Todd Rundgren’s ‘Hello, It’s Me’: Wild Success Story

The musician has a long list of credits as a producer (Bat Out of Hell) and engineer. Here’s the inside story of how one song took off to become his biggest solo hit

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Rock Radio Promotion: From Dead Rats to Live Aid

How a highly original record label promotional stunt helped introduce Bob Geldof and the Boomtown Rats to America. “Playboy called me a promotional genius”…

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MTV’s Disastrous Police Contest

What could go wrong when you and 25 of your friends get to fly on a private jet stocked with booze to see The Police at the show of your choice? Everything, it turns out!

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Elvis Costello’s 1977 US Launch: The Inside Story

Dick Wingate, then a Product Manager with Columbia Records, shares his marketing plan on how the label set up My Aim Is True to radio, record stores and the public

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