Herb Alpert Documentary in the Works

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A feature-length documentary focusing on musician and entertainment executive Herb Alpert is due to hit theaters in May. The title is simply Herb Alpert Is…, apparently a reference to the 84-year-old’s multi-faceted career. Abramorama has the distribution rights. Watch the trailer below.

According to a report in Billboard, “Directed by John Scheinfeld (Chasing Trane: The John Coltrane Documentary, The US vs John Lennon), the film profiles the multiple Grammy winner, whose most recent album, Over the Rainbow, debuted at No. 1 on the Billboard Jazz and Contemporary Jazz album charts.”

To generations of music fans, Alpert is the dark-haired, trumpet-playing songmaker whose name instantly brings to mind memorable songs like “The Lonely Bull,” “A Taste of Honey” and the #1 hits “This Guy’s in Love with You” and “Rise,” which Alpert recorded either as leader of the Tijuana Brass or as a solo artist, yielding five #1 albums, nine Grammys, 14 platinum and 15 gold albums—with well over 70 million albums sold worldwide.

Watch Herb Alpert and the Tijuana Brass perform “The Lonely Bull”

Related: Where does Alpert rank in our list of 10 Great Instrumental Hits from the ’60s?

Alpert was a hugely successful record label owner, the “A” (to partner Jerry Moss’ “M”) in A&M Records, one of the most successful independent record labels of the last half century, and the longtime home to such artists as the Police, the Carpenters, Bryan Adams, Supertramp and Cat Stevens, among many other platinum classic rock recording artists. He and Moss were elected to the Rock and Roll Hall of Fame, ironically in the non-performer category.

Alpert still performs (often with his wife, singer Lani Hall), he’s an acclaimed painter and sculptor, and his philanthropic work which has seen his foundation donate millions to worthy causes.

Watch the trailer for Herb Alpert Is…

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2 Comments so far

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  1. j r z
    #1 j r z 26 February, 2020, 17:35

    soooooooooooo looking forward to seeing this 🙂

    Reply this comment
  2. Bomber
    #2 Bomber 26 February, 2020, 21:57

    Used to listen to the album growing up in the sixties with my late father. Alperts Spanish Flea was used as the theme to The Dating Game

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