May 11, 2017: Ben & Jerry’s Celebrates Bob Marley

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The Ben & Jerry’s ice cream company celebrated Bob Marley’s legacy with a limited edition ice cream flavor, One Love. The Marley-inspired treat was released on May 11, 2017, the anniversary of the star’s 1981 death. The company described it as “an enchanting harmony of banana ice cream, caramel and cookie swirls, and chocolatey peace signs.”

The flavor, which came to fruition in a partnership with the Marley family, paid homage to the legendary performer and his vision for a better world.

A portion of the proceeds from each One Love pint sold benefited Jamaica’s One Love Youth Camp, a program run by the Bob Marley Foundation and Partners for Youth Empowerment.

Bob Marley (photo from his Facebook page)

The Marley-inspired flavor and partnership was celebrated later that month on May 22 when Ziggy Marley, musician and eldest son of Bob Marley, hosted performances by Aaron Nigel Smith and others at an invitation-only party at the Roxy Theatre on the Sunset Strip. The kickoff included the official listening party of Bob Marley’s reimagined Exodus 40 album, produced by Ziggy and reissued for its 40th anniversary.

Watch the official video for the album’s classic “Three Little Birds,” released in April 2020

Ziggy Marley said, “The One Love Youth Camp positively affects youth in Jamaica, providing social and interpersonal tools they can use throughout life. The youth are our future and we are thankful for our partnership with Partners for Youth Empowerment and Ben & Jerry’s.”

In a world of uncertainty, there is a lot to be learned from Marley. “Bob Marley stood for more than just music – he advocated for social change and inspired millions to think about peace, love, and equality,” said Jerry Greenfield, Ben & Jerry’s CoFounder. “Ben & Jerry’s has long strived to champion love and social justice, and by partnering with the Marley family we’re happy to play a small role in supporting Marley’s vision for a sweeter world.”

For more information about One Love Youth Camp and the One Love ice cream flavor, go here.

Watch a promo video for the One Love rollout

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