NBA TV Spot: Greatest Ever?

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LeBron vs Dr J

NBA greats of different eras: Julius Erving defends LeBron James

With the Golden State Warriors threatening to sweep the defending champion Cleveland Cavaliers in Game 4 of the 2017 NBA Finals on Friday night, we look back to what some sports fans call the greatest TV commercial ever.

This spot originally ran on December 25, 2011 following a lockout of the players by the team owners when the two sides couldn’t agree on a new contract. When labor peace was finally reached, the league played a truncated season: 66 games instead of the usual 82. The season began on Christmas Day with five nationally televised games.

The two-minute “NBA Forever” promotional clip that aired on TNT uses state-of-the-art editing to seamlessly pair teammates and opponents from different eras: LeBron James vs Dr J, “Magic” Johnson dishing off to his Laker “teammate” Kobe Bryant, and so on.

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And here’s a clip from TNT hosted by John Legend welcoming the start of the 2017 playoffs.

Best Classic Bands Staff

Best Classic Bands Staff

The BCB team brings you the latest Breaking News, Contests, On This Day rock history stories, Classic Videos, retro-Charts and more.
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