NBA TV Spot: Greatest Ever?

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LeBron vs Dr J

NBA greats of different eras: Julius Erving defends LeBron James

With the Golden State Warriors threatening to sweep the defending champion Cleveland Cavaliers in Game 4 of the 2017 NBA Finals on Friday night, we look back to what some sports fans call the greatest TV commercial ever.

This spot originally ran on December 25, 2011 following a lockout of the players by the team owners when the two sides couldn’t agree on a new contract. When labor peace was finally reached, the league played a truncated season: 66 games instead of the usual 82. The season began on Christmas Day with five nationally televised games.

The two-minute “NBA Forever” promotional clip that aired on TNT uses state-of-the-art editing to seamlessly pair teammates and opponents from different eras: LeBron James vs Dr J, “Magic” Johnson dishing off to his Laker “teammate” Kobe Bryant, and so on.

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And here’s a clip from TNT hosted by John Legend welcoming the start of the 2017 playoffs.

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