Since it’s not every day that an iconic piece of all-American packaging celebrates its 100th birthday, Best Classic Bands thought we’d enjoy “the pause that refreshes” for a moment and pop open a nice cold one.
We’re referring, of course, to the famous contour bottle that the Coca-Cola company patented 101 years ago: November 16, 1915.
Over the years, it’s been available in various colors and sizes, but we’ve always stubbornly preferred the green 6.5 oz. version that we grew up. Andy Warhol apparently also preferred that one; his painting of it is included in the permanent collection of the Whitney Museum of American Art. That particular bottle was discontinued a few years ago.
We’re sharing two memorable Classic Videos. First up, the award-winning spot that starred then-Pittsburgh Steelers defensive tackle “Mean Joe” Greene. It first ran on October 1, 1979 and proved so popular that Coca-Cola ran it during Super Bowl XIV in 1980. (Imagine that… a spot running on the Super Bowl that had already been airing for months…)
When it debuted, Greene was 33 years old and would play for two more seasons. Mean Joe earned two NFL Defensive Player of the Year awards. He was inducted into the Pro Football Hall of Fame in 1987 and at age 70 is the last surviving member of the legendary Steel Curtain.
“Hey kid, catch!”
We have just one question: Where was the security staff that prevented the kid from walking down the players’ tunnel? Yeah, we know: suspend your disbelief.
And here’s a black-and-white one from 1964 with the popular “things go better with Coke” slogan. This one is so old, that the bottle hadn’t quite celebrated it’s 50th birthday yet. So if you remember this one, well, you’re of a certain age.
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