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Bobby Sherman, Former Teen Heartthrob and Pop Star, Dies at 81

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Bobby Sherman, who parlayed his popular role on the ABC-TV series Here Come the Brides, along with his good looks, into a briefly successful singing career in the late ’60s and early ’70s, becoming a significant teen heartthrob, died today (June 24, 2025). The pop star and actor had been diagnosed with Stage 4 cancer. Sherman’s wife, Brigitte Poublon, announced his passing at age 81. “Bobby left this world holding my hand — just as he held up our life with love, courage, and unwavering grace through all 29 beautiful years of marriage,” she wrote. “I was his Cinderella, and he was my prince charming.”

Poublon originally shared the news of his illness on March 25, 2025, on her Facebook page. “It is with a heavy heart that we share Bobby has recently been diagnosed with stage 4 cancer,” she wrote. “During this challenging time, we kindly ask for your understanding and respect for our privacy. Thank you so much for still remembering him. We really appreciate it.”

At that time, her message noted, “As many of you know, Bobby has been retired for some time and is no longer able to participate in cameos, sign autographs, or make appearances.” In an April 1 post, Poublon referred to her husband as being “terminally ill.”

Sherman, born July 22, 1943, was introduced to Hollywood circles in 1964 by actor Sal Mineo. The Santa Monica, Calif.-born Sherman was soon signed as a member of the cast of the music variety TV series Shindig! He recorded several singles with no success until he was cast in Here Come the Brides in the role of the youngest of three brothers who manage a logging company set in Seattle, Wash., in the 1860s.

The bashful, stammering Jeremy Bolt quickly made Sherman a popular face in the teen magazines and he soon signed with the Metromedia label with the expectation of invigorating his dormant recording career. The goal was accomplished with his first new release: 1969’s “Little Woman” reached #3 on the Hot 100 (#1 on Cashbox) and sold over one million copies.

This ad for “Little Woman” appeared in the June 28, 1969, issue of Record World

Within the next year, Sherman, who more or less spoke, rather than sang his vocals, had earned another three gold singles including “Easy Come, Easy Go” and “Julie, Do Ya Love Me.”

Here Come the Brides also helped launch the career of David Soul, who was five weeks younger than his TV brother. The series was canceled in 1970 after just two seasons. Sherman released several more singles but the last one to chart was in 1972. In the years that followed, Sherman was a guest star on dozens of TV series but didn’t land a significant role.

In 1998, after a quarter century, he participated in the “Teen Idol” tour with the Monkees’ Davy Jones and Herman’s Hermits’ Peter Noone.

After leaving the entertainment world, Sherman became a Los Angeles Reserve Police Officer, a position he held until 2017. Sherman married Poublon, his second wife, in 2010. Together, they launched The Brigitte and Bobby Sherman Children’s Foundation in 2011, a Ghana-based youth center dedicated to blending music and education. Its mission is to provide children in Ghana with quality education and the tools needed to succeed.

Related: Musician deaths of 2025

Several collections of Sherman’s recordings are available here. Here Come the Brides is available here.

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  1. 122intheshade
    #1 122intheshade 27 March, 2025, 00:53

    One of the first singles I ever bought was “Easy Come, Easy Go”. “Here Come The Brides” did nothing for me, but I did enjoy Bobby’s hits.

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