Promo Hits, Flops & Swag

The music business has countless tales of the many ways and means by which it has tried to help call attention to artists and their music – some creative and even ingenious, others that cause one to scratch your head and wonder what the hell someone was thinking. Some have succeeded beyond expectations; others failed abysmally. We tell the tales behind the campaigns, stunts and items that have been used over the years as promotional tactics, strategies and tools.

MTV’s Police Contest: A Disaster

What could go wrong when you and 25 of your friends get to fly on a private jet stocked with booze to see The Police at the show of your choice? Everything, it turns out!

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Rock Radio Promotion: From Dead Rats to Live Aid

How a highly original record label promotional stunt helped introduce Bob Geldof and the Boomtown Rats to America. “Playboy called me a promotional genius”…

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