Promo Hits, Flops & Swag

The music business has countless tales of the many ways and means by which it has tried to help call attention to artists and their music – some creative and even ingenious, others that cause one to scratch your head and wonder what the hell someone was thinking. Some have succeeded beyond expectations; others failed abysmally. We tell the tales behind the campaigns, stunts and items that have been used over the years as promotional tactics, strategies and tools.

Todd Rundgren’s ‘Hello, It’s Me’: Wild Success Story

The musician has a long list of credits as a producer (Bat Out of Hell) and engineer. Here’s the inside story of how one song took off to become his biggest solo hit

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MTV’s Disastrous Police Contest

What could go wrong when you and 25 of your friends get to fly on a private jet stocked with booze to see The Police at the show of your choice? Everything, it turns out!

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Elvis Costello’s 1977 US Launch: The Inside Story

Dick Wingate, then a Product Manager with Columbia Records, shares his marketing plan on how the label set up My Aim Is True to radio, record stores and the public

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Rock Radio Promotion: From Dead Rats to Live Aid

How a highly original record label promotional stunt helped introduce Bob Geldof and the Boomtown Rats to America. “Playboy called me a promotional genius”…

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