Springsteen on Broadway: Tickets Primer

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Presale begins on Aug. 30 (this Wednesday) at 10 a.m. for “Springsteen on Broadway,” the 39 solo performances that Bruce Springsteen is doing in October and November. Fans interested in attending must have first registered by August 27 exclusively through Ticketmaster Verified Fan®.

This unique fan-first technology is intended to level the playing field to combat bots and get real tickets into the hands of fans who intend to go to the event. Many of those that registered began receiving an email from Ticketmaster on Tuesday night (August 29) with either their offer code or notification that they are on “standby” status. The former will be eligible for the opportunity to purchase tickets on Wednesday at 10 a.m.

Related: With scalpers asking over $10,000 per ticket in some cases, did Verified Fan® program backfire?

“Springsteen on Broadway,” a solo show–“just me, the guitar, the piano and the words and music”–will play at the 960-seat Walter Kerr Theatre (218 West 48 St.) in New York City. Performances begin Tuesday, Oct. 3, with an official opening on Thursday, Oct. 12. Springsteen will perform five shows a week through November 26.

Prices will range from $75 to $850.

Those that received the “standby” email were told: “Due to extremely high demand, we are unable to confirm your access for the #VerifiedFan Onsale. Should additional #VerifiedFan codes become available, we will notify you via text message. Please keep in mind ticket inventory will be extremely limited and tickets will be available on a first-come, first-served basis.”

You need your offer code!

Those on standby that subsequently get an offer code are told: “Keep your phone close by – your text notification may come at any time after the Onsale begins at 10AM ET. When notified, you will receive two text messages: a link to a page where you will select the performance you wish to attend (selection will lead you to purchase on Ticketmaster); followed by your single-use offer code.

“Please also watch your email, if there are text delivery issues such as an incorrectly entered number or blocked carriers, we will email your offer code details.”

There is a two-ticket limit. Ticket prices will be in two options: $850 – $500 and $400 – $75. Given the stiff competition for seats, we suggest you ID the performance(s) that interests you well in advance. As is customary when tickets first go on sale, your choice may not be available initially. Keep trying! If you get lucky, don’t get greedy. If you toss the seats back into the ticket pool, you may not get a second chance.

The shows are expected to run approximately two hours with no intermission.  Click here for other FAQs.

Related: Interview with John Hammond, who signed Springsteen

“I wanted to do some shows that were as personal and as intimate as possible. I chose Broadway for this project because it has the beautiful old theaters which seemed like the right setting for what I have in mind. In fact, with one or two exceptions, the 960 seats of the Walter Kerr Theatre is probably the smallest venue I’ve played in the last 40 years. My show is just me, the guitar, the piano and the words and music. Some of the show is spoken, some of it is sung. It loosely follows the arc of my life and my work. All of it together is in pursuit of my constant goal to provide an entertaining evening and to communicate something of value,” says Springsteen in the announcement.

What’s not known is what the secondary ticket market will look like. While the Ticketmaster Verified Fan® program will presumably prevent scalpers from buying scores of tickets at once, many buyers will undoubtedly be looking to re-sell their tickets at high rates to make a quick profit. Good luck!

Springsteen on Broadway Performances

October 3-7, 10-11, 13-14, 17-21, 24-28, 31
November 1-4, 7-11, 14-18, 21-22, 24-26

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Springsteen’s Born to Run memoir arrives in paperback on September 5.

 

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  1. Jack
    #1 Jack 30 August, 2017, 01:02

    Top ticket price of $850? Wow! I have the utmost respect for Bruce, as a person and a performer, but sadly, that’s a little out of my price range- at least for as far as concert tickets are concerned. I think I paid $5.50 for a ticket the first time I saw him in 1975. And yes, I know that everything is relative. If I had to put together a soundtrack for my 57 years, he would definitely be a major part of that box set. I’m sure these shows will be an absolute hit. All that being said, I’d like to see Bruce and the E Street Band do a 100 date tour of America, playing venues of no more than 8,000 seats, over maybe a year and a half, with a flat price of $50 a seat, just as a “thank you” to his American fans. In addition, I’d like to see a system put in place where only fans could purchase tickets (I know they are trying hard now). Now, that would be “giving back”. And yes, I know, I’m in a severe dream state!

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