Ben & Jerry’s Celebrates Bob Marley

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The Ben & Jerry’s ice cream company is celebrating Bob Marley’s legacy with a new ice cream flavor, One Love. The flavor is described in a press announcement released today (May 11, the anniversary of the star’s 1981 death) as “an enchanting harmony of banana ice cream, caramel and cookie swirls, and chocolatey peace signs.”

The flavor, which came to fruition in a partnership with the Marley family, pays homage to the legendary performer and his vision for a better world.

A portion of the proceeds from each One Love pint sold will benefit Jamaica’s One Love Youth Camp, a program run by the Bob Marley Foundation and Partners for Youth Empowerment.

Related: A 40th anniversary edition of Marley’s Exodus album is due in June 

The flavor enjoyed success in the United Kingdom last year, and will now debut in the U.S.

Bob Marley (photo from his Facebook page)

The Marley-inspired flavor and partnership will be celebrated May 22 when Ziggy Marley, musician and eldest son of Bob Marley, will host performances by Aaron Nigel Smith and others at an invitation-only party at the Roxy Theatre on the Sunset Strip. The kickoff will be followed immediately by the first official listening party of Bob Marley’s reimagined Exodus 40 album, produced by Ziggy and reissued for its 40th anniversary.

Ziggy Marley said, “The One Love Youth Camp positively affects youth in Jamaica, providing social and interpersonal tools they can use throughout life. The youth are our future and we are thankful for our partnership with Partners for Youth Empowerment and Ben & Jerry’s.”

In a world of uncertainty, there is a lot to be learned from Marley. “Bob Marley stood for more than just music – he advocated for social change and inspired millions to think about peace, love, and equality,” said Jerry Greenfield, Ben & Jerry’s CoFounder. “Ben & Jerry’s has long strived to champion love and social justice, and by partnering with the Marley family we’re happy to play a small role in supporting Marley’s vision for a sweeter world.”

For more information about One Love Youth Camp and the One Love ice cream flavor, go here.

Watch a promo video for the One Love rollout

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