We know the kind of consumer you want to reach. After all, they’re our Best Classic Bands readers.
You seek people with disposable income who like to spend it on essentials but also on items of quality: products, services and experiences that enhance what is more their life of style than simply a knee-jerk lifestyle. They’re discerning and upscale, yet also enjoy what may seem frivolous to some yet brings enjoyment to their existence. They love entertainment but also like to travel, shop, drink a beer and enjoy a ballgame. And they have a wide variety of personal, household and other needs and likes.
At the core of our readership is the desirable Baby Boomer demographic, many of them at the height of their earning power as well as becoming empty-nesters with a bump in their budgets to now spend and even splurge on themselves. The rock music that was a major thread in their lives since their youth remains the best-selling genre, according to the Nielsen/Soundscan tracking service. Our readers want to spend their dough on cool stuff that is timeless and enduring, just like the music they love. They were the generation that brought popular culture to the forefront and were weaned on postwar prosperity and consumption. And they remain up-to-date and plugged in, as Bob Dylan sang, “Forever Young.”
There was a very good reason why Cadillac used Led Zeppelin’s “Rock and Roll” to break through the clutter to promote one of the ultimate American luxury brands in 2002. Or Honda more recently choosing Ozzy Osbourne’s “Crazy Train.” And who would have predicted years ago that Coldwell Banker would use Motley Crüe (“Home Sweet Home”) to sell families on the joys of homeownership?
Or Nike using the Guess Who’s “American Woman” to promote women’s soccer. Point being: Rock music sells.
And it’s not just Boomers who love to rock. Generation X took the music into new dimensions through the ’80s into the ’90s and it remains ingrained in how they live (and spend). The Y, Z and millennial demographics are full of consumers who grew up on the music their parents played who also dig it – active single and DINK couples. And young ‘uns discovering the eternal appeal of classic rock both vintage (think fine wines) and new (think artisanal) and then want to explore its many dimensions.
The live music concert business burgeons and thrives. And a core source of its vitality is classic rock in the stadiums, arenas, festivals, theaters and performing arts centers and nightclubs. The audience filling those venues: Active consumers from 16 to 60-plus, ready to spend their dollars on things they enjoy, appreciate and need.
Whether you are vending entertainment or life essentials and enhancements or the latest gadget or widget… whatever you wish to sell, reach out to us at ads[at]bestclassicbands.com. We look forward to discussing a custom advertising, marketing and promotional campaign to directly connect you with people ready to buy!